NPC Talk → organic creatives that beat scripted UGC
Real people.
Real reactions.
Ads that print.
We stop strangers on the street, ask your question, and turn their answers into paid and organic creative that beats scripted UGC. Same format the big agencies sell, at half the price, with no lock-in.
Hours to your first cut
Setup fee
Days, cancel anytime
Hooks per video, so you can split-test
Formats that stop the scroll
One question.
A hundred real answers.
Every shoot is built around a hook we can test. These are the formats we run most, tuned to your product.
Strangers try your product on camera and tell us straight if they'd pay for it.
Product in hand, real reaction on camera. Built for CPG, drinks and ecom.
Built for prediction markets and sports brands. Everyone has a take, so the comments fill up.
Your product next to the competitor's. Strangers choose on camera, and you get the proof.
Why it works
Why street interview ads convert
People scroll past ads and stop for people. A stranger reacting to your product on camera reads like an honest opinion, so it earns attention a polished spot can't.
Client results
Real people, instant trust
A stranger on the sidewalk has nothing to sell. Viewers believe them, and they don't clock it as an ad.
Native to the feed
It looks like the content people already watch for fun, so it gets past the skip reflex and stops the scroll.
Hooks built in
Every interview gives us several openers. We cut multiple hooks per video and split-test them, so the data picks the winner.
Social proof on camera
When strangers like your product on camera, viewers see proof from people like them before they ever tap through.
Cheaper and faster than scripted UGC
No scripts, casting or studio days. One shoot day turns into a stack of usable videos, with a first cut in 48 hours.
Works organic and paid
Post it organically to see what lands, then put ad budget behind the winners. One video, two jobs.
What we do
Shoot it. Edit it. Push it.
Content
Street interviews
Our hosts hit busy blocks and capture unscripted reactions to your product, your offer or your question.
- Organic-first creative
- Multiple hooks per video
- B-roll capture
- Raw files included
Paid
Media buying
We're paid ads pros. Hand us your ad account and we'll run all of it on Meta and TikTok, both the ads we shoot and the ads you already have.
- Full ad account takeover
- Weekly creative testing
- Full-funnel setup
- Plain-English reporting
All in one
Full-service marketing
We create the content and run the paid ads behind it. One team, from content to conversions, with no handoffs between a creative shop and a media buyer.
- Content and ads in one plan
- One point of contact
- Reshoots based on what converts
- Reporting tied to conversions
How it runs
Call to live in a week
Strategy call
We learn your product, buyer and numbers, then pick the questions worth asking.
Shoot
Hosts film on location. You get a first cut within 48 hours.
Launch
Videos go out on organic and paid at the same time so the algorithm picks winners fast.
Scale
We kill what's flat, reshoot around what works, and put more budget behind it.
